When Google released its disavow tool, a lot of marketers went overboard.They felt every bad link was going to hurt their rankings.Even if that authority site links back to you, search engines like Google will rank the authority site above yours. As you can see from the graph above, we saw a 29% drop in traffic because we let authority sites republish our content.What’s even worse is that you can potentially get hit by a Panda penalty. Nonetheless, this is still a great tactic to leverage if you can get authority sites to follow one rule.

Brown hired John "Honey" Russell as his first coach, and the Celtics' maiden home game was played on November 5, 1946.

Looking at the top 20 traffic sites in the UK, the trend is gathering pace with 13 of the 20 running on HTTPS, but if you carry out a few generic searches it’s clear that a number of big name sites are yet to make the switch.

Whilst any serious e-commerce site’s payment gateways always run on HTTPS along with user accounts where sensitive data is stored, sites such as Tesco, ASOS, BBC, e Bay, Daily Mail and Guardian are yet to fully migrate.

And I say, well, that means there's room for improvement.

Early in my career I was having lunch with Howard Marks.