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The site concentrated its ad spending on cable networks like Bravo, TLC and TBS and shows like “The Real Housewives of Atlanta,” “On the Record with Greta Van Susteren” and “Sports Center.” The company has released 14 TV ads this year, i Spot noted, spending the most — million — on a 15-second spot called “Why Not,” which featured female members.However, Match.com’s most digitally effective ad so far this year is its “Nikki and Joey; Kindergarten” spot, which starred a shy kindergarten teacher looking to get back into the dating world. The amount online dating sites have spent on national TV ads in the first five months of this year have nearly matched the amount spent for all of 2013, according to data from research firm i Spot.Of the online dating market’s 14 brands, the top five names account for nearly 95% of that ad spend, according to i Spot’s data.The dating industry’s two brands that dominate TV ad spending: and e Harmony.IAC-owned spent .5 million on TV ad placements through the end of May, i Spot said.Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession.Browse terms related to - A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw.

Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it" (Simon 1971, pp. He noted that many designers of information systems incorrectly represented their design problem as information scarcity rather than attention scarcity, and as a result they built systems that excelled at providing more and more information to people, when what was really needed were systems that excelled at filtering out unimportant or irrelevant information (Simon 1996, pp. In recent years, Simon's characterization of the problem of information overload as an economic one has become more popular. Some writers have even speculated that "attention transactions" will replace financial transactions as the focus of our economic system (Goldhaber 1997, Franck 1999).

This is done, for instance, by creating filters to make sure the first content a viewer sees is relevant, of interest, or with the approval of demographics.

"..an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes.

A classic example would be comparing conversions resulting from serving either version (A) or (B), where the versions display different headlines.

A/B tests are commonly applied to clicked-on ad copy and landing page copy or designs to determine which version drives the more desired result.

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